Jay “The Hoff” Hanewinkel

Co-owner of CrossFit StPete, Jay was a Captain in the United States Army and spent 15 months in Iraq working counter-terrorism with Special Operations Forces prior to opening the gym.

Jay has nearly 20 years experience in fitness training and coaching along with a wide range of training and knowledge in other combative and fitness training. Jay currently competes in no-gi Brazilian Jiu-jitsu tournaments and trains in jiu-jitsu, wrestling, and Muay Thai kickboxing at Gracie St. Pete.

 Jay is also an accomplished zombie hunter, video game aficionado, household appliance repairman, and has an indescribable love for all things “kitten”.

Jay’s certifications include USAW Level 1, CrossFit Level 1, Barbell, Defense, and Gymnastics certifications.


HOPEHope Fultz

I played girls varsity soccer team for my entire high school years and was boys varsity basketball team assistance manager. Sports and fitness have always been my passion and love ever since I was little. A few years after college, I started pursuing a career in fitness. I was a Master Personal Trainer at a big globo gym for awhile, and fell in love with CrossFit about 3 years ago.

No matter how early I get up each morning and how long the day lasts, seeing our athletes improving with their strength and skills, being able to help our members, and seeing the big smiles on their faces is the best and most precious feeling.

Outside of the gym, I’m a mother of two pups, painter/illustrator, and a crazy fan of  football and hockey.

I am Level 1 Olympic Weightlifting Coach, NASM Personal training, AAAI certified.


 Mike “Sully” Sullivan

-Father of Liam The Awesome!
-3rd generation Navy Veteran ( Desert Shield )
-Former Professional ‘Rassler
-Firefighter/EMT for St. Petersburg Fire and Rescue
-Wellness and fitness coordinator for SPFR and lead fitness trainer
-Fitness and Fire instructor at SPC FIRE ACADEMY
-In and around gyms since age 18
-Self-confessed nerd (comics, movies, video games)

I love the term CrossFit but hate that people brand me “one of those Crossfit people”, because I think that CFSP does so much more than just the “typical” CrossFit program that garners so much criticism from the general public…the thing that really drew me to CrossFit was the competition and comradery that helps to keep people from just going through the motions and consistently achieving attainable goals…I also believe that a great Heavy Metal soundtrack is the key to a new PR!!!

Favorite quote: “To know even one life has breathed easier because you have lived-this is to have succeeded” – Ralph Waldo Emerson